A new look for
- Design
- Prototyping
Thales are a French tech company working across aerospace, transportation, defence and security. They needed a new design to their early careers site to increase quality applications for grads and apprentices as well as show the benefits of working there.
We provided bitsized bits of information, application tips and quick facts to make sure the site provded useful info in an easy to use way.
The art direction of the site relied heavily on illustration, so we had to bring this to life with strong animation and transitions throughout. This was done by working alongside front end development and testing prototypes in code right from the start.
The visual style relied heavily on the illustrations created using points of light, which helped show the messaging that they are a modern, tech driven company.
The site was received really well and won a bunch of awards. Awards are nice because you get a free dinner and get to meet Jimmy Carr whilst wearing an ill-fitting suit.
Animation and transitions can be such a big part of design now and are as important as the typography and colours used. To get to a design that uses this well you have to build prototypes early and can't just be handing over final designs to a development. It helped that I'm not bad at HTML/CSS but I'm not starting the 'should designers code' argument again (they can if they want).