Capital One Careers

Changing perceptions in fintech

The brief

Capital One needed a careers site to attract the best talent from the tech industry. They wanted to show that they are a modern fintech company with more in common with Google and Facebook than traditional banks, and you'd get to work with the very best in data science, design and development.

What I did

  • UX
  • Art direction
  • Design
  • Animations
  • Prototyping
  • Strategy

Challenges

  • Show that Capital One are a modern Fintech company.

    The site had to show that working there would be very different to working at a traditional finance company. They have amodern approach and work in a collaborative way more commonly associated with start-ups and big tech companies.

  • Highlight their values and ambition for the future.

    It needed to highlight the culture of Capital One as that is one of the major reasons people love working there. The principles of the business aren’t just management talk but something they are putting into practice so the site had to really show this.

  • Show that they are thought leaders in Fintech and looking to hire the very best.

    We wanted the site to give a lot more value than just a simple job search so the site had to deliver great content when they need it from in-depth project case studies, interviews with hiring managers and articles about how they work.

Agile with a lowercase 'A'

Like any self respecting start-up, the walls are plastered in post-it notes showing that the agile way of doing things goes beyond just the dev teams. They describe their working process as agile with a lowercase ‘a’ which makes a lot of sense when you spend time there.

I thought using post-it notes would be a nice way to show a bit about how they work and also give the site a bit of character; after all why design an icon in Adobe Illustrator when you can make it with 27 post-it notes, stick them to a green screen and create some nice stop-motion animation?

Show, don't tell

Walking around the offices, it doesn’t feel like a corporate environment, so what better way to show this than using some of the random things people have on their desks in the design? It was kind of like a scavanger hunt to find the best things and made the photoshoot a lot of fun.

We accompanied these items with quotes from the employees about why they love working there, giving it a much more real and honest feel.

Career paths

Often, careers sites show how people have progressed since joining and the opportunities they've had there. I wanted to take this a step further and show a full career history to highlight the different experiences they've had before starting there.

This would really highlight the varied paths that have led people there and show that you'd get to work with really talented people with a lot of experience.

Not looking for unicorns

Capital One are looking to build teams of complimentary skills, not find a unicorn that can do everything. We created a series of articles showing what managers look for when hiring. Showing the ambition of the company and what they want in terms of attitude is more effective than just listing the qualifications and software skills required.

I also got to do a css/svg animation of a unicorn in disguise which is a fun way to keep up with my front end dev skills.

The right content at the right time

It is easy to just create a blog section to a site and put a lot of content in there to increase SEO but I wanted every article to have value and be available when you would most need it. This meant creating a tagging system that would distribute the articles throughout the site and increase engagment.

Results

  • 84% increase in online job applications
  • 874% increase in all online visit sessions
  • 37% increase in pages per visit

Awards

What I learned

My role on this project went right through from early strategy and UX workshops with the client to high fidelity designs and HTML/CSS prototypes and animations. I used a very collaborative approach to the design work, involving the client as early as possible. I found that this was a great way of validating decisions and iterating on the design. Embedding yourself in the company and even just working from their office for a few days can influence the way you approach the design and have a real positive impact.

Speaking to as many people as possible gave me a much more real impression of the company than just working with the key stakeholders and this made sure the messaging would be right for all users of the site and not just the decision makers.

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