The site had to show that working there would be very different to working at a traditional finance company. They have amodern approach and work in a collaborative way more commonly associated with start-ups and big tech companies.
It needed to highlight the culture of Capital One as that is one of the major reasons people love working there. The principles of the business aren’t just management talk but something they are putting into practice so the site had to really show this.
We wanted the site to give a lot more value than just a simple job search so the site had to deliver great content when they need it from in-depth project case studies, interviews with hiring managers and articles about how they work.
Walking around the offices, it doesn’t feel like a corporate environment, so what better way to show this than using some of the random things people have on their desks in the design? It was kind of like a scavanger hunt to find the best things and made the photoshoot a lot of fun.
We accompanied these items with quotes from the employees about why they love working there, giving it a much more real and honest feel.
Often, careers sites show how people have progressed since joining and the opportunities they've had there. I wanted to take this a step further and show a full career history to highlight the different experiences they've had before starting there.
This would really highlight the varied paths that have led people there and show that you'd get to work with really talented people with a lot of experience.
Capital One are looking to build teams of complimentary skills, not find a unicorn that can do everything. We created a series of articles showing what managers look for when hiring. Showing the ambition of the company and what they want in terms of attitude is more effective than just listing the qualifications and software skills required.
I also got to do a css/svg animation of a unicorn in disguise which is a fun way to keep up with my front end dev skills.
My role on this project went right through from early strategy and UX workshops with the client to high fidelity designs and HTML/CSS prototypes and animations. I used a very collaborative approach to the design work, involving the client as early as possible. I found that this was a great way of validating decisions and iterating on the design. Embedding yourself in the company and even just working from their office for a few days can influence the way you approach the design and have a real positive impact.
Speaking to as many people as possible gave me a much more real impression of the company than just working with the key stakeholders and this made sure the messaging would be right for all users of the site and not just the decision makers.